Search This Blog

Tuesday, January 26, 2010

BISLERI(MARKETING STRATEGY OF MINERAL WATER INDUSTRIES- SPECIAL EMPHASIS ON BISLERI)

MARKETING STRATEGY OF MINERAL WATER INDUSTRIES- SPECIAL EMPHASIS ON BISLERI

INTRODUCTION

Water is the most important liquid in the world. Without water, there would be no life, at least not the way we know it. In today's living condition, the need for Pure Drinking Water is becoming the issue for the common Man.
Eighty percent of the human metabolism consists of water. This is the reason why 90% of human diseases are water borne. There are 3 types of water impurities, which are root cause of water borne diseases.
1. Microbiological-Bacteria / virus.
2. Dissolved impurities - chemical.
3. Imbalance of Mineral Content.
There are rapid changes that are taking place in our environment since long and the air and the water pollution is on an increase. The main source of drinking water is river and downstream which also have not been able to escape the pollution. When a consumer became aware of the problems caused by water pollution the market saw an advent of ceramic water filters, which filters the dust and suspended particles but dissolved impurities and microbiological impurities are not cleared out. The mineral balance is also not maintained.
1980's witnessed more changes by a tap attachment wherein Iodine resin is used to filter the water. It deactivates microbiological impurities to an extent but has side effects due to iodine and it does not take care of dissolved impurities mineral balance.
Late 1980's witnessed Ultra Violent based purifier, which filters dust and deactivates bacteria to a great extent. It maintains the odor and color of water but does not clear out the dissolved impurities and mineral particles. Thus came advent of mineral water.
Historically, the need for purified water within Indian homes had been kept down to a minimum. Essentially, there were three types of water that was used for different purposes. The first type was used for rinsing. The second type, which was used for cooking, was cleaner and kept covered. The third type was the cleanest – drinking water – and was very often boiled before use.
Since an average family needed a small quantity, not more than five or six liters a day, boiled and filtered water had been a convenient solution for some time .The fallouts were obvious. It was very difficult to convince the people that purification system was worth the price. There was no visible way to demonstrate the benefit. The otherwise somnolent market began to change once companies like Eureka Forbes targeted the office segment, while the mineral water players went after travelers. Ion Exchange was the only company, which had any measure of success in entering homes with Zero-B. But clean drinking water returned on the national agenda a little later.
Around 1989, drinking water became an issue again.
“Around early 1990s,Time did a story on India as a key emerging market and that was the trigger for all the players eyeing this market”.


WATER, WATER EVERYWHERE


Water - the Beverage your Body Needs Most

When we were kids in school, we learned that each molecule of water is made up of two hydrogen atoms and one oxygen atom. We also learned that it was great fun to fill up our squirt guns with water, at least until the principal caught us. What we really didn't learn, however, was how much water we needed in order to be healthy human beings.

West Europeans, south Asians and Japanese live in the most densely populated regions of the globe and worry constantly about the quality of their drinking water drawn from rivers and lakes. Most is polluted and unfit for human consumption. In North America, people never worried about water quality and safety until early 1970’s and restaurants always provided iced water free. Some still do. Then came Perrier, the French mineral water emphasizing how restaurateurs could increase their revenues by replacing iced water service with bottled water. Restaurateurs never miss an opportunity to increase their profits, and soon studies started to surface claiming that serving iced water was costly and no one benefited. Many restaurants started serving automatically bottled water, and charged outrageous amounts i.e $ 3.50 for 300 ml. These days, a 750 ml bottle goes for $ 10.- in some restaurants, plus applicable taxes and tip!

Meanwhile, the word savvy bottled water marketers started circulating the myth that drinking bottled mineral water is safer, never mentioning what their studies were comparing.

It is said that the inhabitants of seven cities between Switzerland and the Netherlands consume the water of the Rhine River. In these parts people drink beer, wine, bottled water or fruit juices and shun tap water. North Americans have recently begun to drink bottled water, but already the distinction between spring water, mineral water, and filtered tap water is blurred beyond redemption. Spring water must come from a natural springs with proven purity of contaminants; mineral water must contain 2000 parts per million in minerals; and filtered tap water means just that. Europeans always preferred mineral water or eau de source (spring water) since their rivers were polluted a long time ago. Now considerable efforts are made to clean all major European Rivers. The Rhine River, the Thames, the Loire are clean enough to allow several species of fish to thrive.

As always, large companies with considerable cash reserves dominate the market. Groupe Danone, a French conglomerate, markets Evian, Volvic and Crystal Springs; Nestle, a Swiss food multinational with headquarters in Montreux markets Perrier, Nestle Pure Life and San Pellegrino. Not to be outdone soft drink giant Coca-Cola joined the cause with filtered tap water and positioned their brand as pure, safe, life-style water. Coca Cola markets Dasani and Pepsi Cola Aquafina. When it comes to mineral water, Voss (Norway); Tynant (Ireland); Vitel, Cathledon, Volvic, (France); Appolinaris (Germany), Spa (Belgium); Gasteiner (Austria); San Benedetto, San Pellegrino, Aqua di Nepi, Lete (Italy), Ramlosa (Sweden);Borsec (Romania) stand out. They display distinct taste profiles that spring and filtered waters lack, but tend to be more expensive. When it comes to consumption, Canadians consume approximately 30 litres per capita, Italians 158 litres, French 133, Dutch 119, Germans 101 and Americans 76. The low per capita consumption can be attributed to the illusion that tap water is safe. In reality, only large cities control tap water quality regularly and vigorously and treat it appropriately for safety. In small communities, scarce financial resources and lacking expertise often make tap water safety questionable. Since the introduction of PET bottles (polyethylene terephate) bottled water consumption increased by 16 percent in five years and continuing growth of the market is forecast by the Canadian Bottled Water Association in Richmond Hill, Ontario. The question for restaurant patrons remains whether to ask for bottled or mineral water, or demand ice water.

It all depends on the situation. You can ask politely for ice water, if that is what you prefer, or a glass of wine, or beer. The cost is almost the same for all the three, or you can complain to management that prices charged for bottled water are ridiculous as is the case with wine.





BISLERI - COMPANY PROFILE
Mineral Water under the name 'Bisleri' was first introduced in Mumbai in glass bottles in two varieties - bubbly & still in 1965 by Bisleri Ltd., a company of Italian origin. This company was started by Signor Felice Bisleri who first brought the idea of selling bottle water in India.

Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water in glass bottles under the brand name 'Bisleri'. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers. . Parle's taking charge of Bisleri did not make a dramatic difference to the brand's fortunes immediately. While it did gain in terms of visibility and reach (piggybacking on Parle's existing distribution network), efforts to expand the bottled water market were not exactly painstaking. Parle at that particular time was interested in making soda water and not mineral water. There were just minor initiatives on part of the company for making mineral water, as it was not considered to be a very profitable business at that time as people still considered boiling water to be a safer and better than mineral water. Moreover they were not ready to pay for a commodity like water, which was so abundantly available.
In 1972-73 Parle changed the packaging of its bottled water to plastic bottles and that significantly made a difference in the sales. The buyers, then, were mainly the upper class - the trendy people.
In 1993, Coca-Cola bought Parle’s soft drink brands- Thumps-up, limca etc. While Coca-Cola actually bought over Parle's beverages, it agreed to a settlement that allowed the multinational to bottle and distribute Bisleri soda for a time frame of five years. The charge of Bisleri water, however, remained with Parle. The upsurge in the sales of Bisleri started from this point as Parle sold off its stable of brands to Coca-Cola. This was the time when it started concentrating on making Bisleri a success in the domestic mineral water market. The reason why Parle chose to retain the Bisleri name was that Parle saw a fairly lucrative business of mineral water in Bisleri's equity.
Since 1995 Mr. Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turn over has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Presently we have 8 plants & 11 franchisees all over India. We have our presence covering the entire span of India. In our future ventures we look to put up four more plants in 06-07. We command a 60% market share of the organized market. Overwhelming popularity of 'Bisleri' & the fact that we pioneered bottled water in India, has made us synonymous to Mineral water & a household name. When you think of bottled water, you think Bisleri.

We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the need of every individual. We are present in 250ml cups, 250ml bottles, 500ml, 1L, 1.5L, 2L which are the non-returnable packs & 5L, 20L which are the returnable packs. Till date the Indian consumer has been offered Bisleri water, however in our effort to bring to you something refreshingly new, we have introduced Bisleri Natural Mountain Water - water brought to you from the foothills of the mountains situated in Himachal Pradesh. Hence our product range now comprises of two variants : Bisleri with added minerals & Bisleri Mountain Water.

It is our commitment to offer every Indian pure & clean drinking water. Bisleri Water is put through multiple stages of purification, ozonised & finally packed for consumption. . Rigorous R&D & stringent quality controls has made us a market leader in the bottled water segment. Strict hygiene conditions are maintained in all plants.

In our endeavour to maintain strict quality controls each unit purchases performs & caps only from approved vendors. We produce our own bottles in-house. We have recently procured the latest world class state of the art machineries that puts us at par with International standards. This has not only helped us improve packaging quality but has also reduced raw material wastage & doubled production capacity. You can be rest assured that you are drinking safe & pure water when you consume Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the Sweet taste of Purity.





How Parle Bisleri began…..


June 10, 2005
According to the Bureau of Indian Standards there are 1,200 bottled water factories all over India (of which 600 are in one state -- Tamil Nadu). Over 100 brands are vying for the Rs 1,000-crore (Rs 10 billion) bottled water market and are hard selling their products in every way possible -- better margins to dealers, aggressive advertising, catchy taglines.... In such a scenario, The Strategist takes a look at how it all started -- with Bisleri -- and how Ramesh Chauhan, chairman, Parle Bisleri created a market out of pure water. Excerpts from a conversation with Prerna Raturi:
Can I be honest? When we bought Bisleri mineral water from the Italian company, Felice Bisleri, in 1969 -- the company had been unable to market bottled water and wanted to exit the market -- we too did not see any potential for the product at that time.
As a soft drinks company, we had Thums Up, Gold Spot and Limca (cola, orange drink and lemonade) but no soft drink company was complete without a soda. So we merely used the name and launched Bisleri soda with two variants -- carbonated and non-carbonated mineral water.
But three decades ago, what could we say about a category that had no market? We didn't know our target group. Then, since bottled water is colourless, tasteless and odourless, it was not an easy product to advertise.
Thus, the earlier brand building efforts focused on Bisleri being healthy with adequate minerals. The Italian name added a dash of class to it. The first print ad campaign captured the international essence and showed a butler with a bow tie, holding two bottles of Bisleri.
The punchline was, "Bisleri is veri veri extraordinari" (the spelling of the punchline was designed to capture the consumer's attention). The campaign was successful and we were being noticed as someone who catered to the need for safe, healthy drinking water.
However, the real boost to mineral water came in the early-to-mid-1980s when we switched to PVC packaging and later to PET bottles. The PET packaging did not just ensure better transparency -- we could now show sparkling clear water to the consumers. It also meant better life for the water.
Meanwhile, Bisleri soda was doing well but we had to discontinue production as we sold our soft drink brands to Coca-Cola in 1993. But my interest was in building brands and not in bottling soft drinks. That's when I started to concentrate on developing the Bisleri water brand.
There was a clear opportunity of building a market for bottled water. The quality of water available in the country was bad. It was similar to what Europe faced before World War II. The quality of water in Europe was extremely poor, which created the bottled water industry there. In India, too, not only was water scarce, whatever was available was of bad quality.
Initially, though bottled water was something only foreigners and non-resident Indians consumed, we still had to increase the distribution, which meant the dealer margins reduced. And because of limited sales, the dealer margin had to be kept high to compensate low sales. Now we had to push sales.
But to reach out to the masses, we had to make the category more affordable. The introduction of a comfortable-to-carry 500-ml bottle for just Rs 5 in 1995 not only answered that need, but also meant doing away with carrying the excess water or throwing it away if you were to buy a one-litre bottle.
The idea was a success and gave the company a growth of 400 per cent. We also introduced the 1.2 litre bottle in 2000, which was aimed at those who share their water. This also gave us the advantage of higher margins that a crate (12 bottles) generated.
With other brands joining the fray, things were hotting up -- the bottled-water market was estimated at Rs 300 crore (Rs 3 billion) and was growing at 50 per cent a year. Bisleri had captured 40 per cent of the market.
We realised it was time to move to the next level -- the bulk segment. Several commercial establishments had no access to piped water. We tapped into this segment by introducing the 12-litre container, followed by the 20-litre can. The bulk segment also helped bring down the price per litre from Rs 10-12 a litre to about Rs 3 a litre.
At present, the bulk segment constitutes 60 to 70 per cent of our sales and we intend to increase it to 80 per cent in the next two years. With water scarcity in several cities, even households are demanding bottled water now.
The home pack was made more user-friendly by introducing pouring spouts and jars with dispensers. At the same time, we were constantly looking for new ways to tap the market. We noticed that during wedding receptions, the older guests (above 50 years of age) generally stayed away from ice cream, soft drinks and so on.
Hence, we introduced free sampling of Bisleri at the tables where the elderly guests would sit. Soon customers were ordering bottled water on special occasions. Currently, the consumption of bottled water is far in excess of soft drinks on such occasions.
The other major challenge was distribution. I still have the mindset of a soft drink seller. Soft drink sales are in glass bottles and the distribution model is built around picking up empty bottles and getting them back to the factory. That's not the case with the retail bottled water packs (below 2 litre). But a product that's not available where it's needed, is useless.
The number of outlets where Bisleri is available has increased from 50,000 in 1995 to 2,00,000 at present. But that is not enough -- we need to keep looking for different avenues. Take stationery shops and chemists, for instance. They don't keep soft drinks but sell Bisleri. That is the kind of exclusivity we look for to get ahead of the distribution network that soft drink companies talk of.
The journey till now
1969: Buys Bisleri bottled water from an Italian company, Felice Bisleri. It was bottled in glass bottles then.
Early-1980s: Shifts to PVC bottles. Sales surge
Mid-1980s: Switches to PET bottles, which meant more transparency and life for water.
1993: Sells carbonated drink brands like Thums Up, Gold Spot and Limca to Coca-Cola for Rs 400 crore.
1995: Bisleri launches a 500 ml bottle and sales shoot up by 400 per cent.
2000: Introduces the 20-litre container to bring prices down from Rs 10 a litre to Rs 2 a litre.
1998: Introduces a tamper-proof and tamper-evident seal.
2000: BIS cancels Bisleri's licence of a water bottling in Delhi since some of the bottles did not carry ISI label; the licence is restored one-and-a-half months later.
2002: Kinley overtakes Bisleri. The national retail stores audit by ORG-MARG show sKinley's marketshare at 35.1 per cent compared to Bisleri's 34.4 per cent.

MINERAL WATER INDUSTRY

“CURRENT MARKET SCENARIO”
A few years back, the mineral water market had been crawling at the rate of 3-4%, or even a lower figure. Indians carried drinking water in earthen pitchers, plastic or PUF bottles. But increasing cases of typhoid and other waterborne diseases began to be reported. In addition to this, liberalization happened and the mineral water industry began to be stirred and shaken. The market started growing an astounding rate of over 100% per annum. The fact that there were very few players in the market meant that their business grew by leaps and bounds.
The market today has grown to Rs11bn. The organized sector -- branded mineral water -- has only Rs5bn of market share. The rest is accounted for by the unorganized sector, which is dominated by small regional players. The market is still growing – at a rate greater than 80% per annum.
In the branded segment, Parle’s Bisleri is the market leader with a share of more than 45%. Parle Agro’s Bailley comes a close second with market share of 15%. Other major players in the market are Yes of Kotharis, Ganga of T-Series, Himalayan, Hello, Nestlé’s Pure Life, Pepsi’s Aquafina, Coca-Cola’s -Kinley Prime, and Florida etc.
Sensing the opportunity that this segment holds, MNCs began to draw up plans to enter the market. Today the market is proving to be yet another battlefield for an ongoing battle between the Desi’s and MNC’s. Last year the industry had around 170 brands. This figure is over 300 presently. The major foreign players are Coca-Cola promoted Kinley, Pepsi’s Aquafina, Britannia’s Evian, Nestlé’s Perrier, Herbert sons and Danone International.

India’s largest packaged water company Bisleri International Pvt. Ltd is to enter value-added water business. The company will launch flavoured packaged drinking water in the country by March next year.
“We are conducting research and development with at least 12 fruit flavours, such as nimbu paani, strawberry and orange, for flavoured water. We aim to launch it by March next year,” said Ramesh Chauhan, chairman, Bisleri.
According to Datamonitor Plc., a UK-based consumer research firm that tracks various sectors in India, the flavoured water market was estimated to be around $50 million (Rs196 crore) in 2006 and is expected to grow to $70 million by 2010.
With the move, Bisleri aims to strengthen its position in a space in which other leading beverage companies have also evinced interest. Companies such as Coca-Cola India Inc., PepsiCo India Holdings Pvt. Ltd and Tata Tea Ltd, also plan to enter the flavoured water business. So far, there is only one prominent player, DS Foods, in the segment. Its brand, Catch, is priced at Rs30. “The flavoured water market is still at a nascent stage in India. Higher price, limited products and alternative home-made products are some of the barriers for the growth of this segment,” said Puneet Bansal, senior analyst with Datamonitor.
Bisleri’s focus on premium segment, however, is part of its strategy to tap higher-margin opportunities in the packaged water business. Last year, it had launched a premium water brand Mountain Water, which currently contributes 25-30% to its total sales. The company plans to launch this brand in Europe soon.
“We are in talks with several distributors in Europe to launch our premium water there. The deal is expected to go through by December this year,” said Chauhan. The company also plans to tweak its packaging and look to give it an international appeal and compete with biggies such as Nestle and Groupe Danone.
The moves, said Chauhan, are aimed at trebling Bisleri’s sales from around Rs300 crore now, to Rs1,000 crore by 2009. To push its sales, the company is also planning to double its distribution network from 800 distributors this year to around 1,500 in the next six months. Also, the company plans to double its capacity of one million bottles a day through adding more contract packers and upgrading its bottling capacity.
Meanwhile, the company continues to rule the conventional bottled water segment. It said that for October, it registered sale of 2.66 million cases across the country against 1.79 million cases sold in the same month last year.
Chauhan also dismissed speculation that he may sell out his water business.
He said Bisleri was doing well and he had no plans to sell it out.
“We might have sold our carbonated brands, including Thums-Up, Limca and Gold Spot, due to a lack of choice. But, now I am in a position to build and sustain Bisleri and will not sell it at any cost,”he added.







MARKETING STRATEGY






MARKETING STRATEGY
It is complete and an unbeatable plan designed specifically for attaining the marketing objective of a firm. The marketing objective indicate what the firm want to achieve. The marketing strategy provides the design for achieving them the linkage between marketing strategies and over all corporate success is indeed direct and vital. Realizing the marketing objectives is the purpose of two generic categories .
1. Price based
2. Differentiation based

PRICE BASED MARKETING STRATEGY
a business that opts for the price route in its competitive battle will enjoy certain flexibilities in matter of its product and use prices as main competitive level . it will price its product to suit the varying competitive demands . it will be enjoying certain inherent cost advantages , which permits it to resort a price based fight . the major forms where such cost advantage can occurs are economies of sale , absolute cost advantages ,. Benefits of early entry a large market share build over a time . it provides freedom in the matter of pricing but after producing a particular product and getting stuck in the face of the competition , one can not successfully opt for a price led strategy .

THE DIFFERENTIATION BASED STRATEGY
marketing strategy based on differentiation works on the principle that any aspect of the offer and any activity of the firm can be made distinctive compared with the competiting offers. Right from technology, plant location to post sale and service a company can perceptibly differentiate and many buyer values. Companies usually choose those functions , Which give them the greatest relative advantage.

Different firms adopts different strategy stances as their situational design differ-
Broadly strategy stances can be classified under three heads-
 Offensive Strategy-
Offensive Strategy also known as confrontation strategy , is a strategy of aggression. A firm that is not presently the leader usually employs it, but it aspires to leadership position in the Industry.
 Defensive Strategy-
The leader who has the compulsion to defend his position against the confrontation of powerful existing competitors or to dislodge the leader from his topmost position usually employs it.
 Niche Strategy-
A firm practicing the niche strategy neither confronts other nor defends itself. It cultivates a small market segment for itself with unique products / services supported by a unique marketing mix.

FORMULATING THE MARKETING STRATEGY-
Formulating the marketing strategy consists of two main steps-
1- Selecting the target market-
It does not fully bring out the import of the inseparable linkage between the two. When the selection of the target market is over an important part of the marketing strategy of the firm is already determined, defined and expressed.
2-Assembling the marketing mix-
Assembling the marketing mix means assembling the four P’s of marketing in the right combination.
The firm has to find out how it can generate the best sales and profit. It plans different marketing mixes with varying levels of expenditure on each element and tries to figure out the effectiveness of each combination in terms of the possible sales and profit.
ADVERTISING CAMPAIGN:
While designing the advertisement campaign, it is necessary to keep in mind the opinion leaders. Youth are the opinion leaders of the present time. And thus it becomes necessary to design the campaign keeping the youth in mind. The opinion leaders would further trickle down the message to the less active members of the society.
This is exactly what Bisleri is doing. Bisleri has started an advertisement campaign stressing the point of purity and flaunting the patent right the company has over the breakaway seal. The company has tried to put the message across louder, by using the ad campaign that catches the eye of everyone, specially the youth.
CONTENT OF THE CAMPAIGN:
Bisleri that was looking for a differentiator decided to make the breakaway seal the symbol of purity. The tamper-proof seal was developed, around which the communication was woven. The campaign stresses the safety provided by the breakaway seal by illustrating the ease with which conventionally sealed bottles can be refilled and recycled.
The objective with the campaign would have been to highlight the tamper-proof seal and create doubt in the consumer’s mind of the purity of the other brands. That is, Bisleri is the only one that guarantees purity and keeps you Safe.
To conclude: We find that new advertisement campaign of Bisleri is eye catching. This is what the company should do. And also the company should make the message clearer to the customers that it has the patent right over the breakaway seal. In the survey we found that the consumers are aware of the breakaway seal but are not aware that the company has the patent right.

Apart from a high dose of investments on expanding bottling capacities and an ad budget that’s risen six-fold over last year, if Bisleri wants to penetrate every possible segment of the market, it can do that by introducing more pack sizes and establishing the brand strongly with trendy new packaging.
Apart from creating consumer pull with campaign, the company, to increase its sales would have to do the sales push as well. For that it would have to give the retailers and other stockiest high trade margins and incentives for keeping the product. This is very important in case of this product because consumers would take up what is available to them at ease and whatever retailer is giving.

ADVERTISING CAMPAIGN OF BISLERI

Every brand needs a good advertising campaign to establish itself in the market. So it becomes very imperative to look at various ad campaigns that Bisleri undertook to build itself as a brand. Bisleri started its game plan with the punch line of ‘Pure and Safe’ and used the same catch-line for advertising. But with the advent of many new players, all claiming the purity, it became very imperative for Bisleri to differentiate its product so as to stand out in the market. Bisleri found the answer in ‘sealed cap bottles’. It claimed 100% purity. While the bottles of the other brands, it claimed, could be refilled with ordinary, or even germinated water, Bisleri’s seal capped bottles ensured the consumer of purity of water and single-used ness of the bottles. The ad showed a milk-man and a child showering their buffaloes and filling the ‘so-called’ mineral water bottles with the same water and packing them with the simple polythene seal and the consumer not knowing about the ‘purity’ of the water he is drinking. Next clip shows the Bisleri bottles being sealed with plastic caps and ensuring the purity of water. The ad did work for Bisleri and it got its much needed product differentiation.
In 2000, some giant brands like Pepsi and coca-cola entered the mineral water industry with a big bang. Bisleri now had a big threat of maintaining its market cap. While Coca-cola introducing its brand ‘Kinley’ as a health care product, Pepsi projected ‘Aquafina’ as something as pure as ‘Your own body’. Pepsi targeted the young generation and introduced Aquafina as a fancy product to carry.
The ad campaign of Aquafina emphasized as ‘70% of your body is water’ and thus give your body the purest water. The ad showed young vibrant models and created the atmosphere of youthfulness. Water, Pepsi claimed, was no longer a simple beverage, but was something highly fashionable. They complimented it by giving their bottles an attractive look. This soon caught the eye of the consumer. All these factors made Pepsi the biggest upcoming competitor of Bisleri (whereas Kinley lagged behind the race, showing a doctor advising a family to take Kinley for pure water – not a very attractive ad campaign).
Bisleri, to counter-attack the new ‘Feel-Young’ fever had to even bolder steps. They first changed their base line from ‘Pure and Safe’ to ‘Play Safe’. They tried a brand new ad campaign to catch the fancy of consumer. The new ad showed a young romantic couple on a marooned island, when the girl seductively attracts the guy and he follows her in trance. The moment he gets hold of her, she whispers something in his ears. The next few shots show the guy looking for something in frenzy…can not find it….rushes towards the chemist’s shop….buys ‘something’ (keeping the audience in suspense…or rather implicitly pointing for ‘……’). The girl opens it and….POOF….takes out a bottle of Bisleri and quenches her thirst. Caption: “Play Safe”. This campaign was to catch the attention of youth and a new Indian society which is supposed to be ‘not-so-prudish’. Thus Bisleri has taken a very bold step. The T.V. ads have been complimented by print ads also. The company has to focus on the marketing management of the product. In light of the challenge in front of the company and its current strengths and position, we have incorporated the marketing mix to counter the marketing strategies of the competitors by developing its own marketing.


AQUAFINA ADVERTISEMENTS AND BISLERI

A drop-dead gorgeous body flexes its muscles on the screen. This starkly arresting black and white image is then splashed with water. A voice-over informs you that 70 per cent of your body is water. Why not give it the purest…. Aquafina Bottled water from Pepsi.

This kind of advertisement campaign used by the competitors is giving the company a tough time. The competitor, Pepsi, is utilizing the brand image built by it and is again targeting the “Generation X” maintaining the company image. It’s an unusual ad for this category. Till now, most marketers have focused on educating the consumer on how bottled water is a safer option, with the lead of course, taken by the popular national brand Bisleri.

But Pepsi chose to junk this approach and it could well afford to. Bisleri, after all, had already done most of the hard work needed to build the bottled water category. What Pepsi needed was to establish its brand in this crowded, fragmented market. Our task was made easier because was made easier because Bisleri had concentrated on educating the consumer, instead of building its own brand values," says Rohit Ohri, vice president and client services director, Hindustan Thompson Associates Limited (HTA). We wanted the imagery to posit~on Aquafina as a youthful, premium and fun brand," says Vibha Rishi, executive director, Pepsi. The idea, she says, was not to objectify bodies so that one could drool over them. "Instead, we are talking about your body and the need for each one to take care of his or her body." The ad copy, which spoke of the water content in our bodies, was actually trying to establish how important water was to our well- being and how we need to continuously replenish it.

While the thinking was clear that the imagery had to be built in and around purity, HTA did toy with a couple of other ideas and situations. Initially, the idea was to focus more strongly on the fun aspect and create a story line complete with a smart idea and a twist at the end. "But we gave it up because we felt that the story might take the mind away from the purity aspect that was a must to highlight," says Ohri.

So HTA adopted a minimalist approach and created a film with little clutter and no props, which tried to capture the emotion of "feeling good about yourself'. While the film and the imagery are completely the work of HT A, the strategic thinking comes from the Mother Company in the US.

Aquafina, in fact, is the largest-selling bottled water brand in the US with a 12 per cent market share, and India is the first country outside of the US where Aquafina is being bottled. Even in the US, the ad talks of the percentage of water in our bodies, but the handling is a little more serious. For example, the film will show an emotional moment where someone starts crying, and then you will hear the voice-over, 85 Per cent of xour eye are wa4ep. "There is no internal law that forces us to follow the international positioning. But seeing the quality of thinking that has gone into this, we decided to stay with this positioning, though the statements here are quite different," explains Rishi.

Aquafina, like all offeFings that come from the Pepsi stable, also imbibes the core values of the mother brand. It addresses the Pepsi-user base, largely the youth, and like Pepsi ,it is also being positioned as a hip brand. But Aquafina is a lot that Pepsi is not. It is a little bit older, mature and affluent, and not as mass based as Pepsi.

Pepsi's role in the communication is that it is the source of credibility for the product and, of course, establishes the youthfulness of the brand. But Aquafina is a brand in its own right and with each piece of communication, its personality will emerge," feels Ohri. But while Aquafina is being given a distinct identity, it is also being targeted at the Pepsi consumer and is addressing their need for safe and reliable drinking water. Will this not cannibalize Pepsi sales? "Water does eat into the cola market," agrees Rishi, "but we can't build a business for Pepsi based on people's lack of access to safe drinking water.

How can any business be built on deprivation?" Both will have to co-exist and carve a market out for themselves, And~ while Pepsi targets the 18-25 year olds, Aquafina also includes the 30-somethings together with the college crowd. Like Pepsi, Aquafina too is looking to command a premium without being unaffordable.

It is being positioned as a premium product, not via pricing, but in imagery and packaging. Priced at Rs. 10 in Delhi for a 750ml. bottle, it is priced marginally higher than the competition that gives you one liter for Rs. 10. The swirl shaped PET bottle resembles the Pepsi family and is sturdier and more hip than most others in the category that take their design cues, it seems, from the one liter refined oil bottles in the market. The decision to break the norm and come up with a 750 ml pack size was more driven by the fact that water is fundamentally consumed on the go and the 750 ml size is easy to carry around. "It is ideal for an half-an-hour in the sun, one liter gets too bulky," says Rishi. Pepsi's future plans at the moment don't include commg up with size variants. They have also ruled out the possibility of catering to the bulk market, which actually constitutes 30 per cent of the total bottled water market that stands at 70 million liters annually, and is growing anywhere between 30 and 50 per cent.

Pepsi, obviously, is looking for a big slice of this burgeoning market, but as Subroto Chattopadhyay, executive vice president, marketing, Pepsi, says, "We have a building blocks approach, first we have to build the brand, and then the volumes.

Bisleri is tackling the situation by building the brand on the purity plank. Akin to brand building in soft drinks, an aggressive print-and-TV campaign is being backed by hoarding, point-of-sale material, and every interface with the consumer is being used as an opportunity to reinforce the message. For instance, all the vehicles used for supply have been painted in bright blue, bear the Bisleri logo and sport catchy baselines like . "Play Safe".

Bisleri with added Minerals:

Bisleri Mineral Water contains minerals such as magnesium sulphate and potassium bicarbonate which are essential minerals for healthy living. They not only maintain the pH balance of the body but also help in keeping you fit and energetic at all times.

Bisleri Mountain Water:

Bisleri Natural Mountain emanates from a natural spring, located in Uttaranchal and Himachal nestled in the vast Shivalik Mountain ranges. Lauded as today's 'fountain of youth', Bisleri Natural Mountain Water resonates with the energy and vibrancy capable of taking you back to nature. Bisleri Natural Water is bottled in its two plants in Uttaranchal and Himachal Pradesh and is available in six different pack sizes of 250ml, 500ml, 1 litre, 1.5 litre, 2 litre and 5 litres.









PACKAGING
AND
DISTRIBUTION

PACKAGING
Variety is spices of life. Today for any business organization to be successful it has to provide its customer with the differentiated product that is a value buy for them. In order to cater to yhe changing needs of the customer the business has to continuously come out with the variants of the products so that it can target the maximum segments.
Today Aqua Minerals offers a variety of packaging options: 1 lit, 2 lit, 5 lit, 20 lit. The 5 liters bottles account for 35 % of sales showing a growing health concern among the Indian society. 1 liter bottles account for 30% of the share .
The 2 liters bottle introduced to slowly and steadily replace the conventional 1 liter bottle. The 5 liters packs, launched in Dec 1999 in Goa, now available everywhere.

DISTRIBUTION
It’s obvious that availability holds the key to the market .For any product to be successful the distribution system has to be really good. Large tracts of the country have not been explored by the national brands, which explains the proliferation of smaller brands.
Bisleri’s strategy is to build a direct distribution system at an all India level that means serious investment In company owned trucks and carts, this would make it the largest fleet owner in the country. Bisleri has around 80,000 retail outlets in the country with about 12,000 each in the Delhi and Mumbai. It is intended to be increased this no. to 10,00,000 in order to expand brands reach.
The company will invest approximately Rs.200 cr. to procure 2000 trucks and hire same no. of sales people . the company plans to have its own distribution network in places where it has its own plant
DISTRIBUTION NETWORK:
The small-scale players built their sales by piggybacking on the generic category built up by Bisleri. It’s a battle that Bisleri can win by sheer distribution muscle. One of the reasons why Bisleri is running strong in this industry is its strong distribution network built over the years since its inception. Further, Bisleri plans to increase its distribution network over the southern and eastern region, where it is behind popular brands like sTeam in Tamil Nadu and in Andhra Pradesh.








MARKETING MIX

MARKETING MIX
The set of controllable tactical tools- product, price, promotion, and place (4 Ps), that the firm blends to produce the response it wants, in the target markets.
The 4Ps
PRODUCT
The main product of the company is the mineral water by the name of Bisleri Mineral water. Other than mineral water the company has also the soda water under its brand name called the Bisleri Soda Water. The concept of bottled mineral water was introduced in India, first by Bisleri, and that is the reason, it has become a generic name for the mineral water. Bisleri has become a perfect synonym of the mineral water for the Indian consumers.
The main challenge facing the company or any other player in this mineral water industry is that there is no scope of invention and innovation in the product, which can be added as the additional benefits of the product. It is just water after all. This is what the Indian customers think of the bottled water. If we are talking about a product like television we can think that the innovations could provide extra benefits derived from the product. For example other than its core usage the product can provide for Internet facilities using conversion.

PLACE
Place stands for the company activities that make the product available to the target customers. To make the product available to the target consumers a good distribution network has to be there to support the good quality of the product. Here in the case of the mineral water industry the distribution network is the important factor in being competitive and the catch lies in making water available to maximum number of places in the country.

PRICES FOR FOLLOWING PACKAGING VARIANTS


(AN ECONOMIC FACTOR AFFECTING THE BUYER’S BEHAVIOR)

Price is the sum of values that consumer exchange for the benefits of having or using the product or service. Price is the only element in the marketing mix that produces revenue. All other elements represent costs.
In India, where the majority of the population comprise of the middle-income group and lower income groups it is not hard to understand that pricing is one of the most important factor in the buying decisions.
Bisleri has met the expectations of the consumers in terms of pricing the product and also making the product available in variations of litres, making Bisleri both convenient and affordable. The company is following a very aggressive pricing. Its product is available at a very reasonable price.
1.2 Ltrs Rs. 10/-
2 Ltrs Rs. 20/-
5 Ltrs Rs. 40/-
20Ltrs Rs. 120/-

PROMOTION
Modern marketing calls for more than just developing a good product, pricing it attractively, and making it available to the target customers, companies must also communicate with their customers, and what they communicate should not be left to chance.
A Company’s total marketing communications program- called its Promotion Mix consists of specific blend of advertising, personal selling, sales promotion, and public relations tools that the company uses to pursue its advertising and marketing objectives.




















































COMPETITION
IN
MARKET


COMPETITION
The mineral water market is set to explode and hit the Rs.2,000-crore mark in the next couple of years. This is drawing the big guns attention. First Britannia launched Evian. And recently, soft drinks giant Pepsi entered the fray with Aquafina. Now, Nestle too is reportedly planning a foray. Meanwhile, Parle Agro’s Bailey has been growing steadily. Small local players too are breathing down Bisleri’s neck riding on better trade margins and intensive distribution (in their respective areas of operation).
The competition facing Bisleri can be categorized into a few brand names like
 Parle Bailey
 Pepsi Aquafina
 Coca Cola Kinley

With Parle’s Bailey being the main competitor and second in market share in the organized market, Bisleri faces tremendous competition from the unorganized sector.







AQUAFINA
The advantage for Aquafina is that though there are over 300 labels of bottled water in the Indian market, few can be called brands. It is necessary to remember that every product with a name is not a brand; even Bisleri has become generic to this category.
It does not have any emotional values attached to it. So there was no difficulty for Pepsi in creating space in such a market, which is completely different from the soft drinks market, where it will be very difficult for any new player to find a slot. So the creative team at HTA virtually had an empty canvas to work on. And it came up with a campaign that did have people talking. First, a series of teasers, followed by a film that showed healthy bodies and youthful people and, of course, lots of water.
Although Aquafina is only available in a 750 ml pet bottle, the pricing, at Rs.10, is competitive. And it is safe. In addition to the tamper proof seal, there is a reliable method of checking whether the bottle has been refilled. The date of manufacturing has been written on the cap as well as on the bottle. Thus a person who is refilling it would have to find a matching cap and bottle, the probability of which is very low.




COCA COLA- KINLEY
Coca-Cola joined the race by announcing the imminent launch of its own brand of water and, in the process, putting to rest rumors of its so-called takeover of Bisleri. Kinley is targeting institutions.
Parle Agro’s- Bailley
Bailley the brand that is owned by Ramesh Chauhan’s brother Prakash Chauhan is very popular in the southern part of India. Southern part of India accounts for 20% of the sale of the whole water market industry. Bisleri would have a tough competition from Bailley since the company plans to spread its presence in that part of the country. Another thing that makes the competition difficult for the company is the price at which it’s competitor is offering the product. Like Bisleri it also gives the 1 lt. For Rs.10. The only strength point of the company, which it can capitalize, is it’s generic name. And also the company would have to enter that market with a strong distribution base. We know the fact that Bailley has grown at a rapid pace using the route of franchising, which Bisleri has not adopted as yet. This is another point, which the company would have to take care of to face the competition.





PRODUCT PROFILE
“It’s a compliment being generic to the category, but its not very good when consumers think any mineral water brand is Bisleri”.Bisleri, a product established in India by Ramesh Chauhan, Chairman of Parle Aqua Minerals has become a generic brand. Bisleri was the first marketed bottled water in a totally virgin market. The brand has become synonymous with mineral water; consumers accept any brand offered by the retailer when they ask for Bisleri.
So far Ramesh Chauhan’s Bisleri enjoys the largest market share of 56% in the Rs1100 crores mineral water markets and is growing at the rate of 180% per annum. Annual sales of Bisleri have touched Rs400 crores. In seventies, 'Bisleri' was the only mineral water, which had national presence, and the sale was to the tune of approximately one hundred thousand cases valued at about Rs.60 lacs.

MANUFACTURING
A quick look at Bisleri's manufacturing reach indicates that it is represented across the country – North accounts for 35% of sales for the industry, West accounts for 30%, South 20% and the East 15%.
In order to be available in untapped areas Bisleri has setup 16 plants located all over the country - three-fourths of which are company owned. The balance is run by franchisees. Bisleri has 5 plants in the North, 5 in the West- two of which were setup in the last year at Ahmedabad and Surat, 4 in the South and 2 in the East. The company has bottling units located in Chennai, Bangalore, Goa, Calcutta, Mumbai, Delhi, Jaipur, Uttar Pradesh, Punjab, Indore and Nepal. The new plants are being set up in states like Kerala, Orissa, Bihar and North Eastern States, which hitherto have been unexplored by the company.
It is also changing its production strategy and shifting to a 10-hr production schedule with sudden increase in demand planned to be met by additional production.
Bisleri has planned to expand its operations by investing Rs.60 crores in the upgradation of facilities. The 120-bottles per minute (BPM) capacity of the 16 units across the country will be increased to 240 BPM.
Conscious of the environmental implications of its PET bottles, the company is to set up recycling plants at Delhi and Chennai, each with an outlay of Rs.50m. These will process 500 kg of PET per hour. The processed material will be an input for polyester yarn manufacturers. In centers other than Delhi and Chennai, the company will set up crushing units to crush the used PET bottles.
The company's expansion plans will see its water bottling capacity go up from the present 400 million liters to 500 million liters. Parle Bisleri Limited (PBL) is planning to invest Rs 200 crores to increase its bottling capacity and double its turnover. The expansion will also increase the number of company's bottling plants from 16 at present, to 25. The company will set up all the new plants as green field plants. It doesn’t have any intentions to acquire any existing plants.




PURE BOTTLED DRINKING-WATER
Is Dangerous

The Safety of Bottled Drinking-water

Because of the large number of possible hazards in drinking-water, the development of standards for drinking-water requires significant resources and expertise, which many countries are unable to afford. Fortunately, guidance is available at the international level.

The World Health Organization (WHO) publishes Guidelines for Drinking-water Quality which many countries use as the basis to establish their own national standards.
International Standards for Bottled Drinking–water
The intergovernmental body for the development of internationally recognized standards for food is the Codex Alimentarius Commission (CAC). WHO, one of the co-sponsors of the CAC, has advocated the use of the Guidelines for Drinking-water Quality as the basis for derivation of standards for all bottled waters.
CSE Report on pesticide residues in bottled water

The Centre for Science and Environment, a non-governmental organization based in New Delhi, has set up the Pollution Monitoring Laboratory to monitor environmental pollution. Its main aim is to undertake scientific studies to generate public awareness about food, water and air contamination.

The bottled water market share of major brands is Bisleri (51%), Bailley (17%), Yes (11%) followed by Kinley (10%), Aquafina (4%).

Drinking water filled in hermetically sealed containers of various compositions, form, and capacities that is suitable for direct consumption without further treatment



FACTS

Bottled drinking water samples of some top brands– Bisleri (Parle Bisleri Pvt. Ltd.), Bailley (Parle Agro Pvt. Ltd.), Aquafina (Pepsico India Holding Pvt. Ltd.), Kinley (Hindustan Coca Cola Beverage Pvt.
Ltd.) and of other less popular brands like Best, Royal Aqua, Seagull etc., which were being sold and manufactured in Mumbai and nearby areas like Pune and Daman, were purchased randomly. All the samples were purchased from retail outlets in the market and from railway station and were checked for proper seal, date of manufacture and batch number.

Even the top brands, which claim to use treatment methods like purification filtration, activated carbon filtration, demineralization and reverse osmosis were found to contain residues of pesticides. It might be due to the reason that the manufacturers may be by-passing the raw water after partial treatment and remixing it with the fully treated stream so as to cut down the cost of treatment. On the basis of the results different brands can be rated in terms of total organ chlorine and organ phosphorus pesticides from least to most contaminated as-

Aquafina Macblue
Bailley Kinley
Seagull Sheetal
Bisleri Brilliant
Bally Apurva












OBJECTIVE


OBJECTIVE

• TO Study the marketing Strategies of Bisleri in current Scenario.

• To Study the brand positioning of Bisleri.

• To assess the brand awareness of the Bisleri in the Mineral Water Segment.

• To find out the preference level of respondents regarding Bisleri Brand of Bottle.
























RESEARCH METHODOLOGY


Definition of Research:
The word research is derived from the Latin word meaning to know. It is a systematic and a replicable process which identifies and defines problems, within specified boundaries. It employs well designed method to collect the data and analyses the results. It disseminates the findings to contribute to generalize able knowledge.
The five characteristics of research are:
 systematic problem solving which identifies variables and tests relationships between them
 logical, so procedures can be duplicated or understood by others
 empirical, so decisions are based on data collected
 reductive, so it investigates a small sample which can be generalized to a larger population
 replicable, so others may test the findings by repeating it














Research Methodology:-

The research conducted by Exploratory Research this type of research is Qualitative and Quantitative.
Qualitative refers to the characters of the data or process by which the data are gathered.
The research process consists of a series of closely related activities. Why a research study has been undertaken. Why a research study has been undertaken, how the research problem has been defined, in what way and why the hypothesis has been formulated, what data has been collected and what particular method has been adopted and a host of similar other question are usually answered when we talk of research methodology concerning a research problem or study.

Sampling:-

The data was to be collected only from the Consumers and Retailers. A questionnaire was prepared and interviewing with Retailers and Consumers.
A decision has to be taken concerning a sample unit before selecting the number of samples. It may be geographical as well as individual.

Size of Sample:-
This refers the number of items (Outlets) to be selected from the finite universe to constitute a sample size. The survey was conducted of 50 outlets in Aligarh.




RESEARCH DESIGN

MEANING OF RESEARCH DESIGN
The formidable problem that follows the task of defining the research problem is the preparation of the design of the research project, popularly known as the “research design”. Decisions regarding what, where, when, how much by what means concerning an inquiry or a research study constitute a research design. “A research design is the arrangement of conditions for collection and analysis of data in manner that aims to combine relevance to the research purpose with economy in procedure.” In fact, the research design is the conceptual structure within which research is conducted; it constitutes the blueprint for the collection, measurement and analysis of data. As such the design includes on outline of what the researcher will do from writing the hypothesis and its operational implications to the final analysis of data. More explicitly, the design decisions happen to be in respect of :

 What is the study about ?
 Why is the study being made ?
 Where will the study be carried out ?
 What type of data is required ?
 Where can the required data be found ?
 What periods of time will the study include ?
 What will be the sample design ?
 What techniques of data collection will be used ?
 How will the data analysed ?
 In what style will the report be prepared ?












TOOLS AND INSTRUMENTS USED FOR THE STUDY

It is necessary for a researcher to define conceptual structure which research would be conducted. The function of research design is to provide for the collection of relevant evidence with minimal expenditure of efforts, time and money.

The means of obtaining the information is through :
a) Primary data like questionnaire and mock interview.
b) Secondary data like magzines, news paper and net etc.






PROCEDURE OF DATA COLLECTION

Data compilation is an intermediate stage between data collection and analysis. Data compilation involves classification and summarization in order to make data amenable to analysis.

In dealing with any problem, once the sample has been selected the data must be collected from the sample population. There are several ways of collecting appropriate data which differ considerably in context of money cost, time and other resources. They can be broadly classified in to two categories.

Two sources to collect data are namely:
1. Primary Source
2. Secondary Source


PRIMARY SOURCE OF COLLECTING DATA

The Primary Data that I collected were the first hand information which I received through personal interviews with the consumers and through questionnaires. This data gave the most vital information for making my analysis of the prevailing purchasing behavior of the consumers.

QUESTIONNAIRE TECHNIQUE

The method of collecting data mailing and personally distributing questionnaire to the respondents is the most extensively employed technique in various economical surveys. This method is quit popular, particularly in case of big inquiries. A typical questionnaire consists of a number of questions arranged and printed in definite order on a form or a set of forms. The questionnaire is given to the respondents who are expected to read and understand the questions and write the response in the given space meant for the purpose in the questionnaire.
Mock interviews
Mock interviews are basically just to save the time of both the respondents and the researcher and along with this, it is assumed as a best means for collecting data where respondents are not so literate to answer to question tailored in the questionnaire.

SECONDARY SOURCE OF DATA COLLECTION

Secondary Data involved in my research were the information that I collected through the various broachers and pamphlets of the company which were provided to me during the analysis.

RESEARCH DESIGN :
The research design which has been used in the project report is descriptive in nature.
SAMPLE DESIGN:
The sample design which has been use in this project report is simple random sampling.
SAMPLING UNIT :
A decision has to be taken concerning a sample unit before selecting the number of samples. It may be geographical as well as individual. Here Aligarh region has been taken as a geographical unit and retailers as an individual unit.
SIZE OF SAMPLE:
This refers the number of items (Outlets) to be selected from the finite universe to constitute a sample size. The survey was conducted of 50.outlets.




















RESULT
AND
DISCUSSION








FINDINGS

The following findings are obtained and are based on primary data:-
1. Which brand of bottle water do you sale more?









2. The brand customer prefer more:









3. Why do you prefer to sell this particular Brand?


3. On what basis customer prefer to purchase?







4. Do you get any customer complaints for Bisleri?












5. Are your suggestions considered by Bisleri?




6. On what basis you motivate a customer to purchase a particular Brand?





















1. When a customer talk of mineral water which brand comes into his mind?








SWOT ANALYSIS
STRENGTHS
• Old and famous brand name

• Better packaging

• Effective distribution network

• Famous as pure & safe among consumer

• Good product mix

• Frequent quality checking

• Better management

• Give regular follow up to distributor

• Indian image

• Better sales force

• Sponsoring various cultural program

• Good intcentives to dealer





WEAKNESS
one liter packs which accounted for 50% of the company’s turnover has come down to 30 %. The two-liter packs, which have practically disappeared from the shelves, have come down from 20 % to 5 %. The growth has come from the 500 ml and the five-liter category, which account for 15 per cent and 36 per cent of turnover respectively.
Earlier, Bisleri was selling at a premium of Rs.12 for the same size. But beginning last year, it has been selling its one- liter bottles at Rs.15 each. Aqua Minerals attributes the Price slashing to retailer margins being on the higher side earlier.
The competitive Rs.15 price tag has been working well for the brand.
In what could be a masterstroke, Aqua Minerals is testing out the possibility of mass marketing 20-litre Bisleri bottles for an MRP of Rs.40. That works out to Rs.2 a liter. If the logistics, manufacturing and distribution do fall in place, it could change the face of the purified water market for keeps.


OPPORTUNITIES
So far, bisleri has not used the franchising route very aggressively unlike Parle Agro’s Bailley which has grown very fast using this route. He has around six franchisees in Mumbai, Delhi, Chennai, Bangalore, Goa and Rajasthan. “We shunned this route so far because in most areas where we had no presence, it was imperative that we did it ourselves. Now for further expansion we can afford to use the franchisee route.”

THREATS
Bisleri will be taking the packs back and refilling them. But the packs cannot be sterilized since the material used is PET and cannot withstand high temperature. So how can he ensure purity?”

Strategy to counter threats and others?
We subject the bottles to chlorine washes, hot water washes and ozone washes before we refill the bottles.
The company is betting on the home segment. The reason being that filters and water purifiers also need to be cleaned periodically and still do not guarantee absolutely clean water. In order to service this segment, the five liter packs are being pushed through the route of fat dealers (wholesale dealers) who are retailers as well as stockiest and serve as supply points from where customers can pick up the required quota. In future, consumers will be able to call the fat dealer and place orders for home delivery of the five-liter pack. The company has so far appointed 180 such dealers. This is a high turnover, low-margin retailer who does not keep a store but serves a similar purpose with other items such as rice or wheat.












CONCLUSION
Bisleri have developed 8 unique pack sizes to suit the need of every individual. It is also present in 250ml cups, 250ml bottles, 500ml, 1L, 1.5L, 2L which are the non-returnable packs & 5L, 20L which are the returnable packs.

The soft target
Selling bottled water requires constantly expanding the market. The company should also target the market for soft drinks. All the soft drinks addresses three issues: fun, thirst and refreshment followed by status to some degree. The thirst and the status value of the mineral water are well accepted. There is very little the mineral water brands can do to add the fun element around the product. Again here, it becomes important for the company to have a good distribution network. It should be understood that if the mineral water is easily available everywhere then it can be said with confidence that it would be able to replace the soft drinks as thirst quencher. If we try and look at the reasons that why consumers buy soft drinks as thirst quenchers: we would find the answer as that either water is not available or if it is available then safety is not assured. Therefore, backed by a good distribution network mineral water industry can grow at a rapid rate.













RECOMMENDATIONS







RECOMMENDATIONS

 Advertisement to build the brand image that will provide the required ground to establish the authenticity to the product.
 Display of hot and cold dispensers and bottles at places like hotels, clubs and airports where upper class group visits, as they are the potential customers. Place like departmental stores, petrol pumps and super bazaars can also be considered.
 The company should organize camps at various part of the city also road show to bring about the difference between mineral water and filter/purified water and to tell the people how mineral water is more hygienic than filtered water/purified water.
 To aware people the cost benefit analysis to the customer of how the mineral water would cost less and benefit more, because people using purifier system cost too much.















LIMITATIONS

• A small segment of the market has been covered for the research purpose, so the conclusion cannot be generalized.

• The data collected cannot be free from errors, since some of the respondents failed to give correct information.

• Study accuracy totally based upon the respondents response.

• Stipulated short span of time for doing research.








BIBLIOGRAPHY







BIBLIOGRAPHY

 Marketing Management:-
Philip Kotler
 Annual Report:-
Bisleri 2007
 Business Magazines –
India Today Annual Addition 2008
Business Today,
Business World August 2008
 Websites
www.bisleri.com
www.discovery.com
www.google.com







ANNEXURE




QUESTIONNAIRE

1. Which brand of water bottle you sale?
a. Kingfisher.
b. Kinley.
c. Aquafina.
d. Bisleri.
e. Others.

2. The brand customer prefer more:
a. Kingfisher.
b. Kinley.
c. Aquafina.
d. Bisleri.
e. Others.



3. Why do you prefer to sell this particular brand?
a. Availability.
b. Cust. Demand.
c. Quality.
d. Profit Margin.

4. On what basis customer prefer to purchase mineral water?
a. Brand.
b. Quality.
c. Price.
d. Availabilty.

5. Do you get any customer complaints for Bisleri?
a. yes
b. no.

6. Are your suggestions considered by the company?
a. Yes
b. No.

7. On what basis you motivate a customer to purchase a particular brand?
a. Quality.
b. Price.
c. Brand
d. Availabitliy.

8. When a customer talk of mineral water, which brand comes into his mind?
a. Kingfisher.
b. Kinley.
c. Aquafina.
d. Bisleri.
e. Others.

201 comments:

  1. Hi Muqeem.

    Quite a well done report. Appreciate It.

    However, did you leave out spurious / fakes out of your report intentionally ?

    I am working in this direction - would be great if you could get in touch with me @ gauravosharma@hotmail.com

    C ya...

    GS

    ReplyDelete
  2. You have selected really gems from dirt I must say. Otherwise people are posting nonsense posts now a days. Even those people who have reputation in this market (I do not want to write their name, but I hope you can understand who are they).I am in the mid of Steven posts … and so far I really liked it.
    best train institute in jaipur

    ReplyDelete
  3. I have really loved the grasping quality of this content posted by you and would like to read more such contents related to this topic <a href=" http://www.pritiinternational.in/mineral_water.php>packaged drinking water plant</a>. Thanks for posting it on your blog.

    ReplyDelete
  4. It is very helpful for my project. Thanks alot

    ReplyDelete
  5. This comment has been removed by the author.

    ReplyDelete
  6. Interesting! Thank you for writing all of the code in detail.


    Best Java Training in Chennai

    ReplyDelete
  7. I always read your post this one of the best post I ever had seen. Thank you for sharing For more information please visit us at:
    Cooling Tunnels Manufacturer in Mumbai

    ReplyDelete
  8. Hello, I am from Jonedon. Thank you so much, form all posts individual this one. I like your website and all your post. Your posts are informative for us.
    Social Media Marketing Services in Delhi

    ReplyDelete
  9. The information which you have provided is very good. It is very useful who is looking for
    Java online training

    ReplyDelete
  10. Health Is God expects to convey the most ideal wellbeing surveys of the supplement accumulations and different wellbeing generation that range from skincare to mind, muscle, male upgrade and cerebrum wellbeing conditions. You, the client are of most extreme significance to us, and we are focused on being the entrance that maintains your sound way of life.

    ReplyDelete
  11. I always enjoy reading quality articles by an individual who is obviously knowledgeable on their chosen subject. Ill be watching this post with much interest. Keep up the great work, I will be back
    digital marketing training in marathahalli

    digital marketing training in rajajinagar

    ReplyDelete
  12. Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated one, keep blogging.
    full stack developer training in annanagar

    full stack developer training in tambaram

    full stack developer training in velachery

    ReplyDelete
  13. I am really happy with your blog because your article is very unique and powerful for new reader.
    Click here:
    Selenium Training in Chennai | Selenium Training in Bangalore | Selenium Training in Pune | Selenium Training in Chennai

    ReplyDelete
  14. I read this post two times, I like it so much, please try to keep posting & Let me introduce other material that may be good for our community.
    python training institute in chennai
    python training in Bangalore
    python training in pune

    ReplyDelete
  15. A universal message I suppose, not giving up is the formula for success I think. Some things take longer than others to accomplish, so people must understand that they should have their eyes on the goal, and that should keep them motivated to see it out til the end.
    Data Science training in rajaji nagar
    Data Science training in chennai
    Data Science training in electronic city
    Data Science training in USA
    Data science training in pune
    Data science training in kalyan nagar

    ReplyDelete
  16. Tevida bed.According to the opinions of medical experts, there are no male supplements available in the market today that can increase the size of the male penis, except surgery, and most of the time https://www.supplementsforfitness.com/tevida/

    ReplyDelete
  17. Keto 180 Shark Tank defines personal characteristics of health merchandise.Keto 180 is a 100% pure weight loss product which Diminishing stored fats and calories from the bodies

    http://keto180.over-blog.com/

    https://www.pinterest.com/keto180/

    ReplyDelete
  18. Quit 9 to 5 Academy program is the proficient program to guide everyone who wants to know the ways to squash it will affiliate marketing by making use of paid traffic. In Quit 9 to 5 Academy Reviews by Mark Ling, trainees will get to know about in what way to produce vital earnings by promoting digital items online with the main aim of changing their full-time wage. There only some online courses that can truly offer tremendous value to beginners as well as advanced media buyers in the same way.

    ReplyDelete
  19. You are doing a great job. I would like to appreciate your work for good accuracy.
    Selenium Training Institute in chennai | Selenium Testing Training in Chennai

    ReplyDelete
  20. Wellness Trials is a Health & Wellness Product We update our users with health tips and health products reviews. If you want to know any information about health o& Wellness Product (Side Effects & Benefits) Feel Free To ask Wellness Trials.

    http://www.wellnesstrials.com/

    https://www.wellnesstrials.com/legends-nutrition-keto-diet/

    https://www.pinterest.com/claimwellnesstrials/

    https://www.instagram.com/claimwellnesstrials/

    http://claimwellnesstrials.over-blog.com/

    https://works.bepress.com/wellness-trials2/

    ReplyDelete
  21. Supplements Angles is a health and beauty products review site, our experts helps to find best products for you. visit our online website https://supplementsangles.com/

    ReplyDelete
  22. This supplement is proven and well tested by the special experts and made from a certified company. You may attend be amazied by its Best results & Ingredients and operating process is thus incredible.Info About This Visit Here >> Supplement WebMd.

    https://www.supplementwebmd.com/

    https://www.supplementwebmd.com/biofluxe-keto/

    https://works.bepress.com/supplement-webmd/

    http://supplement-webmd.over-blog.com/

    ReplyDelete
  23. The Probiotic supplement helps to balance good bacteria and in this regard, Zenith Labs Probiotic t 50 review is creating buzz. How far is the supplement reliable and worth considering, you will come to know about it here. (edited)

    ReplyDelete
  24. healthonway Timed use of Nerotenze Pills may supercharge gym show.
    Intensify the blood circulation into the embody.
    Alter sex cross and libido.
    Hike the intersexual authority plane.
    Now you can competent to action for a person stop.
    Prefabricated by experts and a credentialed lab.

    ReplyDelete
  25. aboutthemcat requisite is the Nerotenze au . It is a real new shaping and soul affix in the tilt of human improvement supplements. It totally differs from others because it deeply maintains the sprightliness indicator, increases the testosterone corticosteroid which is the better sanity behindhand all these issues. There are lots of amazing features which you bang moldiness experience so construe this filled article What is Nerotenze au? Nerotenze au is one of the most superior and super cheap testosterone boosting supplements. It entirety to meliorate up the virility storey without creating any ruffle in the wellbeing. It functions from the profound http://healthonway.com/nerotenze au/

    ReplyDelete
  26. The Nutra Cafe Is Providing You Health Related Supplements Like Weight Loss, Male health , Skin care, joint pain solution, Hair care, Eye care and sugar control, health & Wellness products e.t.c

    https://www.thenutracafe.com/

    ReplyDelete
  27. Savršena formula za smanjenje otecene vene koje se zovu varcosinus. Nema više boli ili ugruška. Kupite sada. Varcosin - zdravi dodatak - kritika i cena

    ReplyDelete
  28. When it comes to marketing home improvement services, companies are on a constant search for what works - those marketing gems that cut through the clutter, and reach interested homeowners. In this article, the author shares a decade of home improvement marketing expertise to tell what works, what doesn't, what might and why. Buy Ansys Electronics 2020 R1

    ReplyDelete
  29. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. training room rental Singapore

    ReplyDelete
  30. Our own chaga mushroom comes with a schokohutige, consistent, charcoal-like arrival, a whole lot of dissimilar to the style of the standard mushroom. Chaga Tincture solidworks 2016 64 bit

    ReplyDelete
  31. Thanks for your wonderful post! It has long been very helpful. I hope that you’ll continue sharing your wisdom with us. CheapSoftwareDownload

    ReplyDelete
  32. Essential CBD Extract is a high-quality product that works and provides relief from elements such as it, chronic pain, depression, low levels of blood sugar and anxiety.

    http://www.essentialextractcbd.org/
    https://bestcbdoilsinaustralia.blogspot.com/2020/03/essential-cbd-extract_13.html
    https://essentialcbdinternational.blogspot.com/2020/03/essential-cbd-extract_13.html
    https://www.smore.com/9h5ps
    https://essentialextract.hateblo.jp/entry/2020/03/13/173321
    https://getessentialcbdext.wixsite.com/essentialcbdextract
    http://getessentialcbdextracts.mystrikingly.com/
    https://essentialextractcbd.yolasite.com/
    https://getessentialcbdextractoil-56.webself.net/

    ReplyDelete
  33. Perfect work you have done, this site is really cool with excellent information. 먹튀검증

    ReplyDelete
  34. Oasis Trim
    Testimonial of Oasis Trim ?
    Customers have given a lot of positive reviews about this supplement since it has shown positive effects for their health. One of the user said, “I am on a Keto diet and I wanted to use a supplement that would make the diet work even better. After trying a few supplements, I almost gave up on my quest of finding something that works.
    Then, a friend of mind told me about this supplement. She said that she had used it in the past and it https://charity.gofundme.com/o/en/campaign/oasis--trim

    ReplyDelete
  35. Oh my dear friend, I think this problem should come from players who just started playing this game. I can understand your confusion, but you need not worry too much. Wondering if you do n’t have time to get in the game? If yes, then I can help you, you can buy it in the online store. In fact, as far as the current industry is concerned, the MUT Coins you buy from most merchants are very safe. Of course, unfortunate things will happen, but the chances are small. In fact, every player who buys coins online has different options. Because there are too many factors affecting the shopping experience.

    I can recommend you a store that is safe enough to be GameMS. As a player who just started buying coins, this is what I highly recommend. Of course, then you can completely choose the way you choose later. GameMS should be very useful to you. I can confirm that this is a 100% safe store and you can buy it with confidence. Secondly, their customer service is very patient, which is the best place for me. Recommend to you, I wish you a happy game!at https://www.gamems.com/madden-20-coins

    ReplyDelete
  36. Can I simply say exactly what a relief to discover somebody who truly knows what theyre speaking about over the internet. You definitely learn how to bring a difficulty to light and work out it critical. The diet should see this and can see this side of your story. I cant believe youre less well-liked since you absolutely provide the gift. 먹튀

    ReplyDelete
  37. Utterly written subject material , Really enjoyed looking through . 토토먹튀

    ReplyDelete
  38. SEO Experts London PaceLab - SEO Experts London providing SEO that drives rankings, visitors and conversions. Colliding best technical SEO with strategic content, promotion

    ReplyDelete
  39. UPPCL Accounts Officer Recruitment 2020 - DVT. NO. 02/VSA/2020/AO UP Power Corporation Limited has reported Vacancies for Accounts Officer Posts.

    ReplyDelete
  40. Lymphatic Wellness - Happy Earth Week We just celebrated Earth Day (April 22nd) and a few years ago (and for decades) many people would be observing Earth Week.

    ReplyDelete
  41. Lymphatic Wellness - Happy Earth Week We just celebrated Earth Day (April 22nd) and a few years ago (and for decades) many people would be observing Earth Week.

    ReplyDelete
  42. Institute of Hotel Management & Technology, Agra was established in 2003 and is registered as Educational Society under Societies Act 1958.

    ReplyDelete
  43. Institute of Hotel Management & Technology, Agra was established in 2003 and is registered as Educational Society under Societies Act 1958.

    ReplyDelete
  44. Samsung Phone Cases - Buying a Samsung mobile phone case is common, every time we buy a new smartphone. However, just because we have plenty of options to choose from doesn't mean that any case is useful.

    ReplyDelete
  45. Samsung Phone Cases - Buying a Samsung mobile phone case is common, every time we buy a new smartphone. However, just because we have plenty of options to choose from doesn't mean that any case is useful.

    ReplyDelete
  46. BSSC ANM Recruitment 2020 Bihar Staff Selection Commission BSSC has been Recently Invite the online application for ANM Recruitment 2020.

    ReplyDelete
  47. iPhone 11 Pro Case - Spigen’s Thin Fit iPhone 11 Pro protective cover boasts an ultra-slim, minimalist design that preserves the phone’s original feel.

    ReplyDelete
  48. iPhone 11 Pro Case - Spigen’s Thin Fit iPhone 11 Pro protective cover boasts an ultra-slim, minimalist design that preserves the phone’s original feel.

    ReplyDelete
  49. We propound solutions that aid in processes like oil purification, regeneration, reactivation and recycling transformer oil.

    ReplyDelete
  50. We provide complete, quick and easy assistance for Asp.Net Assignment help, All asp.net homework in reasonable Price and code be plagiarism free within your deadline.

    ReplyDelete
  51. IBPS RRB Syllabus 2020 - IBPS Has been going to conduct the exam of IBPS RRB IX for Prelims and Mains Exam. So the Examination IBPS RRB Syllabus 2020 is Released by the IBPS.

    ReplyDelete
  52. IBPS RRB Syllabus 2020 - IBPS Has been going to conduct the exam of IBPS RRB IX for Prelims and Mains Exam. So the Examination IBPS RRB Syllabus 2020 is Released by the IBPS.

    ReplyDelete
  53. CRPF 2020 Recruitment: Institute of Banking Personnel Selection (IBPS) has been IBPS RRB IX 2020 Recruitment of 9638 Post of Officer Scale-I, II & III, and Other Post.

    ReplyDelete
  54. CRPF 2020 Recruitment: Central Reserve Police Force has Published CRPF 2020 Recruitment Notification for 800 constables, head constable, inspector, ASI & SI posts

    ReplyDelete
  55. Institute of Hotel Management & Technology, Agra was established in 2003 and is registered as Educational Society under Societies Act 1958.

    ReplyDelete
  56. The best apple iPhone X cases are vital as they shield your expensive smartphoneand have extra features like credit card holders or portable battery.

    ReplyDelete

  57. We provide complete, quick and easy assistance for Asp.Net Assignment help, All asp.net homework in reasonable Price and code be plagiarism free within your deadline.

    ReplyDelete
  58. We provide complete, quick and easy assistance for Asp.Net Assignment help, All asp.net homework in reasonable Price and code be plagiarism free within your deadline.

    ReplyDelete
  59. AIHM is the Best hotel management institute. Hotel Management is a location of research study that covers a wide range of subjects interested in the operational facets of hotel activities.
    ===========

    ReplyDelete
  60. Samsung Galaxy S8 Case: We have Samsung Galaxy S8 cases for every single budget plan too, visit Casedekho and you will find an case that can safeguard your pleasant brand-new phone.

    ReplyDelete
  61. We will analyse the proper and best potential solution depending on your requirement and give you the best C++ Assignment Help.

    ReplyDelete
  62. We will analyse the proper and best potential solution depending on your requirement and give you the best C++ Assignment Help.

    ReplyDelete
  63. BSSC ANM Recruitment 2020 Bihar Staff Selection Commission BSSC has been Recently Invite the online application for ANM Recruitment 2020.

    ReplyDelete
  64. Hotel Management Degree - AIHM is the Best hotel management institute. Hotel Management is a location of research study that covers a wide range of subjects interested in the operational facets of hotel activities.

    ReplyDelete
  65. Hotel Management Degree - AIHM is the Best hotel management institute. Hotel Management is a location of research study that covers a wide range of subjects interested in the operational facets of hotel activities.

    ReplyDelete
  66. Samsung Galaxy S8 Case: We have Samsung Galaxy S8 cases for every single budget plan too, visit Casedekho and you will find an case that can safeguard your pleasant brand-new phone.

    ReplyDelete
  67. Samsung Galaxy S8 Case: We have Samsung Galaxy S8 cases for every single budget plan too, visit Casedekho and you will find an case that can safeguard your pleasant brand-new phone.

    ReplyDelete
  68. UPSC IES Recruitment 2020: Union Public Service Commission UPSC has been Invited Online Form for Indian Economic Service IES Recruitment 2020.

    ReplyDelete
  69. JPSC ATP Recruitment 2020: Jharkhand Public Service Commission has been issued a Notification to the Recruitment 2020 for 77 Assistant Town Planner Post.

    ReplyDelete
  70. SSB Constable Recruitment 2020: Sashastra Seema Bal SSB has been Invited to the Oline application for the Constable Recruitment 2020. Learn Wherewith to apply.

    ReplyDelete
  71. Transformer oil treatment - We propound solutions that aid in processes like oil purification, regeneration, reactivation and recycling transformer oil.

    ReplyDelete
  72. Institute of Hotel Management Agra - We are committed to providing a world-class quality learning experience in the hospitality sector.

    ReplyDelete
  73. Top Hotel Management College in Agra: AIHM is ranked among Top hotel management colleges of north India and globally serving with 16 years of excellence.Top Hotel Management College in Agra: AIHM is ranked among Top hotel management colleges of north India and globally serving with 16 years of excellence.

    ReplyDelete
  74. We propound solutions that aid in processes like oil purification, regeneration, reactivation and recycling transformer oil. They have advocated the most innovative methods when it comes to Recycling transformer oil, Transformer acidity removal, Transformer oil treatment, Transformer preventive maintenance and, Transformer oil filtration systems.

    ReplyDelete
  75. The most innovative methods of Recycling transformer oil, Transformer acidity removal, Transformer oil treatment, Transformer preventive maintenance and, Transformer oil filtration systems are implemented by Oil Companies.

    ReplyDelete
  76. We propound solutions that aid in processes like oil purification, regeneration, reactivation and recycling transformer oil. They have advocated the most innovative methods when it comes to Recycling transformer oil, Transformer acidity removal, Transformer oil treatment, Transformer preventive maintenance and, Transformer oil filtration systems.

    ReplyDelete

  77. AIHM Institute of Hotel Management - We are committed to providing a world-class quality learning experience in the hospitality sector.

    ReplyDelete
  78. Nchmct Approved Colleges - AIHM Agra is approved by Nchmct. AIHM Agra is the oldest and Best Hotel Management Institute in Agra. It is ranked among the top hotel management colleges and it has been serving students since 16 years.

    ReplyDelete
  79. Nchmct Approved Colleges - AIHM Agra is approved by Nchmct. AIHM Agra is the oldest and Best Hotel Management Institute in Agra. It is ranked among the top hotel management colleges and it has been serving students since 16 years.

    ReplyDelete

  80. Clear Case for iPhone 11 Pro Max
    - Triple Shock Protection which deflects shocks
    away from your phone and Military Grade Drop Protection

    ReplyDelete
  81. ECIL Recruitment
    2020
    has recently invited the online application to the recruitment post of technical
    officer based on Contract.

    ReplyDelete
  82. NEFR Trade
    Apprentice 2020
    : East Railway NEFR Has been informing us of the Trade Apprentice 2020
    Recruitment of 449 vacant Post. Learn More to apply.

    ReplyDelete
  83. UPSC Admit Card 2020: UPSC has been recently Uploaded
    the E-Admit Card 2020 For Civil Service Preliminary Exam IAS/IFS Admit Card 2020

    ReplyDelete
  84. Transformer oil acidity removal- Utility businesses always have to keep their eucalyptus oil, so that it gets the ideal dielectric strength, low residual water content, low acidity, low IFT without a sulphur.

    ReplyDelete
  85. Clear Case
    for iPhone 11 Pro Max
    - Triple Shock Protection which deflects shocks away from your phone and Military Grade Drop
    Protection

    ReplyDelete
  86. Special Edition Case S7 Edge -
    Shockproof and Thin design which extends the elegance of your smartphone and offers protection from scratches.

    ReplyDelete
  87. C++ vs Java - which is better? Java is more widely
    known and versatile, it is also easier to seek out a Java developer, it is more effective for your project.

    ReplyDelete
  88. C++ vs Java - which is better? Java is more widely
    known and versatile, it is also easier to seek out a Java developer, it is more effective for your project.

    ReplyDelete
  89. Java Assignment Help is the programming help online service provided by the best java assignment
    helpers at resonable price.

    ReplyDelete
  90. Java Assignment Help is the programming help online service provided by the best java assignment
    helpers at resonable price.

    ReplyDelete
  91. Clear Case
    for iPhone 11 Pro Max
    - Triple Shock Protection which deflects shocks away from your phone and Military Grade Drop
    Protection

    ReplyDelete
  92. Pocket Leather Case
    for iPhone XS
    -Allows easily access to all buttons, controls and ports without removing the case

    ReplyDelete
  93. Recycling Transformer Oil is a cardinal resource in our modern 21st century world. Electricity is a desideratum today in every inch of the
    globe and we undoubtedly need efficient transformers in order to dispatch electricity onto the general public for daily use.

    ReplyDelete
  94. Recycling Transformer Oil is a cardinal resource in our modern 21st century world. Electricity is a desideratum today in every inch of the
    globe and we undoubtedly need efficient transformers in order to dispatch electricity onto the general public for daily use.

    ReplyDelete
  95. Does Past Relationship Affecting Your Present? It is a common story: when you exit one relationship, the next one can seem like a potential time-bomb until the same problems from before show up. And it is an all-too-familiar feeling.

    ReplyDelete
  96. Live For The Moment- The secret of health for both mind and body is not to mourn for the past, worry about the future, or anticipate troubles, but to live in the present moment wisely and earnestly.

    ReplyDelete
  97. Library Management in Java - Library Management System is one of the most best idea which is created using Java. Library Management System is a software built to handle the primary housekeeping functions of a library. Libraries rely on library management systems to manage asset collections as well as relationships with their members.

    ReplyDelete
  98. Library Management in Java - Library Management System is one of the most best idea which is created using Java. Library Management System is a software built to handle the primary housekeeping functions of a library. Libraries rely on library management systems to manage asset collections as well as relationships with their members.

    ReplyDelete
  99. Looking for C++ Programming Assignment Help? Get Your C++ programming project done by the expert,professional programmer send your homework, Pay and get it.
    Directory Submission

    ReplyDelete
  100. Looking for C++ Programming Assignment Help? Get Your C++ programming project done by the expert,professional programmer send your homework, Pay and get it.
    Directory Submission

    ReplyDelete
  101. Life Lessons From Lockdown - The corona virus outbreak that was first detected in China has now affected more than 185 countries. In India, whether it was religious places, malls, cinema halls, eating outlets, flight/train services, E-commerce services, or schools/colleges, everything was shut on 22nd March 2020 to control the outbreak of this deadly virus.

    ReplyDelete
  102. Hypertea Recenzije - regulisanje povišenog krvnog pritiska, ocne hipertenzije, i drugih slicnih kardiovaskularnih bolesti.

    ReplyDelete
  103. Hypertea Recenzije - regulisanje povišenog krvnog pritiska, ocne hipertenzije, i drugih slicnih kardiovaskularnih bolesti.

    ReplyDelete
  104. Hypertea Recenzije - regulisanje povišenog krvnog pritiska, ocne hipertenzije, i drugih slicnih kardiovaskularnih bolesti.

    ReplyDelete
  105. Black Latte Critiques - Black Latte absorbe activement la graisse et la décompose, éliminant toutes les toxines du corps éliminant l’excès de graisse.

    ReplyDelete
  106. Life Lessons From Lockdown - The corona virus outbreak that was first detected in China has now affected more than 185 countries. In India, whether it was religious places, malls, cinema halls, eating outlets, flight/train services, E-commerce services, or schools/colleges, everything was shut on 22nd March 2020 to control the outbreak of this deadly virus.

    ReplyDelete
  107. Looking for C++ Programming Assignment Help? Get Your C++ programming project done by the expert,professional programmer send your homework, Pay and get it.

    ReplyDelete
  108. I am pretty sure about this information you shared because its really helpful for everyone.
    Medical Device Market Report with Research and Trends Till 2025 - Report Banana

    ReplyDelete
  109. This is a nice article here with some useful tips for those who are not used-to comment that frequently. Thanks for this helpful information I agree with all points you have given to us.
    Angular js Training in Chennai

    Angular js Training in Velachery

    Angular js Training in Tambaram

    Angular js Training in Porur

    Angular js Training in Omr
    Angular js Training in Annanagar

    ReplyDelete
  110. Hello there! I could have sworn I’ve been to this blog before but after browsing through a few of the articles I realized it’s new to me. Nonetheless, I’m certainly happy I stumbled upon it and I’ll be book-marking it and checking back often!
    Technology

    ReplyDelete
  111. 8 Kings of Hell - In Christianity, everybody knows about Lucifer who is the ruler of hell but there are some demons who work under Lucifer hence in this blog you are going to know about the 8 kings of hell who rule in hell.

    ReplyDelete
  112. Join Winter Training 2020 !!
    PLC Training
    SCADA Training
    Industrial Automation Training.
    Get a Winter Training Certificate and add value to your CV.
    For more details , you can contact: 91-9953489987
    Website: www.diac.co.in

    ReplyDelete
  113. Hi, if you want to get higher rankings, you should check out the plugin I left in my link, it will help. 먹튀

    ReplyDelete
  114. My healthy skin need to change for that specific skin health management.
    I got truly snappy outcomes from it. Healthy skin is as yet a most loved thing at healthy skin shows. Healthy skin was distributed by number. This is an insane method to making this. That is an invaluable chance.

    https://www.nutrahealthpro.com

    https://www.facebook.com/nutrahealthpro

    https://twitter.com/nutrahealthpro

    https://in.pinterest.com/nutrahealthpro1

    ReplyDelete
  115. I thought something like this was the circumstance. I prescribe you attempt this to check whether it influences your outcomes yet that is intellectually testing. Possibly one day I'll learn. I'm a spot leary of skin health management. This was a retroactive response. That is my lord assessment. It would make an insane group building exercise. I have been giving two or three genuine thought to skin health management. It's adaptable.

    https://www.nutrahealthpro.com

    https://www.facebook.com/nutrahealthpro

    https://twitter.com/nutrahealthpro

    https://in.pinterest.com/nutrahealthpro1

    ReplyDelete
  116. This is the means by which to consistently utilize your skin health management the correct way. The decision is theirs. I have however one direct inquiry, only one. Skin health management specifically has been discovered to be helpful all things considered. Why spend bread on something that you simply needn't bother with? This fits well, "Never state never." We will talk as this addresses skin health management later in this story.

    https://www.nutrahealthpro.com

    https://www.facebook.com/nutrahealthpro

    https://twitter.com/nutrahealthpro

    https://in.pinterest.com/nutrahealthpro1

    ReplyDelete
  117. Questions to ask before buying a Pet Pets bring joy, help with learning responsibility and compassion for others, companionship, stress-relief, and can be a great addition to your family!

    ReplyDelete
  118. Immediate Edge is one such completely mechanized online bitcoin exchanging programming, which is making loads of buzz among merchants.

    https://www.cryptoalertscam.com/immediate-edge/
    https://cryptoalertscam.medium.com/immediate-edge-reviews-the-2021-in-depth-scam-or-legit-cca3df3b449c
    https://www.webpressglobal.com/business/immediate-edge-reviews-is-it-a-scam-or-safe-to-use-warning/
    https://www.cryptoalertscam.com/big-money-rush/
    https://www.cryptoalertscam.com/bitqs-reviews/
    https://www.cryptoalertscam.com/bitcoin-supersplit/
    https://www.webpressglobal.com/business/bitcoin-down-20-from-top-wiped-off-cryptocurrency-market-in-24-hours/
    https://www.webpressglobal.com/business/ethereum-daily-tech-analysis-january-11th-2021/
    https://youtu.be/Q2BnlFbYv9U

    ReplyDelete
  119. c# homework help:
    Looking for C# Programming Assignment Help? Get Your C++ programming project done by the expert,professional programmer send your homework, Pay and get it.

    ReplyDelete
  120. Data Structure Assignment Writing - wethecoders.com provides you the best services for Data Structure Assignment Writing and homework help to ensure your success.

    ReplyDelete
  121. Data Structure Assignment Writing - wethecoders.com provides you the best services for Data Structure Assignment Writing and homework help to ensure your success.

    ReplyDelete
  122. Data Structure Assignment Help - Students looking for any type of homework, assignment or projects in Data structure get assistance here at the affordable price. Almost every solution regarding your data structure assignment and projects we have!!

    ReplyDelete
  123. Waheeda Rehman - the most loved face of Hindi Film Industry of 70s -Waheeda Rehman was one of the most beautiful addresses of her time and was the most loved face of Hindi Film Industry from the 70s.

    ReplyDelete
  124. Data Structure Assignment Help - Students looking for any type of homework, assignment or projects in Data structure get assistance here at the affordable price. Almost every solution regarding your data structure assignment and projects we have!!

    ReplyDelete
  125. 7 Days of Love - Valentine Week - February Month Valentine Week - The month of February brings excitement into lovers’ hearts and much anticipation all around. It’s Valentine’s Month!

    ReplyDelete
  126. Python Homework Help - We help you to complete your Python coding. We provide best Python homework help in reasonable price, within your deadline.

    ReplyDelete
  127. Blog1
    Travel Shows In Netflix To Watch At Home Travel Shows: You can't go on a vacation, but you can watch these travel shows on Netflix while resting on your couch for enjoyment and fun.

    ReplyDelete
  128. Travel Shows In Netflix To Watch At Home Travel Shows: You can't go on a vacation, but you can watch these travel shows on Netflix while resting on your couch for enjoyment and fun.

    ReplyDelete
  129. Travel Shows In Netflix To Watch At Home Travel Shows: You can't go on a vacation, but you can watch these travel shows on Netflix while resting on your couch for enjoyment and fun.

    ReplyDelete
  130. We help you to complete your Python coding. We provide best Python homework help in reasonable price, within your deadline.

    ReplyDelete
  131. Parazol čaj - oslobodite se parazitaParazol čaj je pažljivo uravnotežena, jedinstvena biljna smjesa formulirana kako bi se postigla antiparasitička, antibakterijska, antimikotička kao i antivirusna dejstva.

    ReplyDelete
  132. Parazol čaj - oslobodite se parazitaParazol čaj je pažljivo uravnotežena, jedinstvena biljna smjesa formulirana kako bi se postigla antiparasitička, antibakterijska, antimikotička kao i antivirusna dejstva.

    ReplyDelete
  133. Modern Eco Friendly House - Kohinoor Property Studio provides excellent services selling or buying and low rate eco-homes or village in Jalandhar at Affordable prices.

    ReplyDelete
  134. Structure Assignment Help- wethecoders.com provides you the best services for Data Structure Assignment Help and homework help to ensure your success.

    ReplyDelete
  135. Woman Entrepreneur: Prajakta Mahale's Interview 8th of March is celebrated as Women's day where we honour all the woman entrepreneur no matter in which profession she is respect is same.

    ReplyDelete
  136. Commercial Property in Jalandhar - Property Dealer in Jalandhar - Kohinoor Property Studio is one of the Best and Top Property Dealer in Jalandhar which provides you the commercial property deals at best prices.

    ReplyDelete
  137. Real Estate Consultant - Property Dealer in Jalandhar - Kohinoor Property Studio is one of the Best and Top Property Dealer in Jalandhar which provides you the commercial property deals at best prices.

    ReplyDelete
  138. Aruba Vacation Rent - Aruba best island vacation and getaway destination - Located on the southern coast of the island, this colorful town originally settled by the Dutch offers visitors a plethora of activities to enjoy against a stunning backdrop. Aruba Vacation Deals,Eagle Beach Resort Aruba,Cheap Aruba Vacations,Aruba Vacation Resorts,Best Hotels in Aruba for Couples

    ReplyDelete
  139. Sleeping Positions For Couples Sleeping positions are very important specially when you are sleeping next to someone you love and has enormous health benefits.

    ReplyDelete
  140. Sleeping Positions For Couples Sleeping positions are very important specially when you are sleeping next to someone you love and has enormous health benefits.

    ReplyDelete
  141. Sleeping Positions For Couples - Sleeping positions are very important specially when you are sleeping next to someone you love and has enormous health benefits.

    ReplyDelete
  142. Sleeping Positions For Couples - Sleeping positions are very important specially when you are sleeping next to someone you love and has enormous health benefits.

    ReplyDelete
  143. Holi Celebration In Different States of IndiaHoli, one of the most vibrant festivals of India is just around the corner. A kaleidoscopic cloud hangs over India, and it’s about to burst.

    ReplyDelete
  144. Holi one of the most vibrant festivals of India is just around the corner. A kaleidoscopic cloud hangs over India, and it’s about to burst.

    ReplyDelete
  145. Android App Assignment Help - We are here to provide you with the best quality Android project and Android assignment help, Homework, mobile application development and Labs.

    ReplyDelete

  146. Java Assignment Help - Are you in need of someone who can tackle your ” Java Programming related task? ” Then, you are in the right place. Here we provide the best services to ” Do my java Assignment”, and “Do my java project help”.

    ReplyDelete
  147. Data Structure Assignment Solution - Students looking for any type of homework, assignment or projects in Data structure get assistance here at the affordable price.

    ReplyDelete

  148. Java Assignment Help - Are you in need of someone who can tackle your ” Java Programming related task? ” Then, you are in the right place. Here we provide the best services to ” Do my java Assignment”, and “Do my java project help”.

    ReplyDelete
  149. Data Structure Project - wethecoders.com provides you the best services for Data Structure Assignment Writing and homework help to ensure your success.

    ReplyDelete
  150. Looking for C# Homework Help? Get Your C# programming project done by the expert,professional programmer send your homework, Pay and get it.

    ReplyDelete
  151. Aruba Vacation Deals - Search vacation packages deals in Aruba's top destinations. Decide your perfect vacation package today.

    ReplyDelete
  152. Aruba Vacation Deals - Search vacation packages deals in Aruba's top destinations. Decide your perfect vacation package today.

    ReplyDelete
  153. Aruba Vacation Deals - Search vacation packages deals in Aruba's top destinations. Decide your perfect vacation package today.

    ReplyDelete
  154. Aruba Vacation Deals - Search vacation packages deals in Aruba's top destinations. Decide your perfect vacation package today.

    ReplyDelete
  155. Java Assignment Help - Are you in need of someone who can tackle your ” Java Programming related task? ” Then, you are in the right place. Here we provide the best services to ” Do my java Assignment”, and “Do my java project help”.

    ReplyDelete
  156. BRC provides technical assistance to East Richland county Public Service District in the administration and execution of the FEMA PA, and FEMA Hazard Mitigation Grant Program.

    ReplyDelete
  157. Looking for C# Homework Help? Get Your C# Homework done by the expert, professional programmer send your homework, Pay and get it.

    ReplyDelete
  158. Looking for C# Homework Help? Get Your C# Homework done by the expert, professional programmer send your homework, Pay and get it.

    ReplyDelete
  159. BRC provides technical assistance to East Richland county Public Service District in the administration and execution of the FEMA PA, and FEMA Hazard Mitigation Grant Program.

    ReplyDelete
  160. We help you to complete your Python coding. We provide best
    Python Simple Project Ideas
    in reasonable price, within your deadline.

    ReplyDelete
  161. BRC provides technical assistance to East Richland county Public Service District in the administration and execution of the
    FEMA Hazard Mitigation Grant Program and FEMA HMGP programs.

    ReplyDelete

  162. Looking for C# Homework Help Help? Get Your C# Homework Help done by the expert,professional programmer send your homework, Pay and get it.

    ReplyDelete

  163. Data Structure Project - wethecoders.com provides you the best services for Data Structure Assignment Writing and homework help to ensure your success.

    ReplyDelete
  164. Looking for C++ Homework Help? Get Your C++ Homework Help done by the expert,professional programmer send your homework, Pay and get it.

    ReplyDelete
  165. Toofan depicts how a local goon fell in love and got a direction in life to become a National level boxer.

    ReplyDelete
  166. It would be instructive if you used Keto Advanced Fat Burner to be worth less than what it is. Why shouldn't they go through this effort? I'm pretty sure. For what it's worth, "There are lies, damned lies and statistics." That is the consciousness you're looking for.


    Keto Advanced
    Keto Advanced Weight Loss

    ReplyDelete
  167. Mimi is about a middle-class girl who wants to fulfil her dream to go to Bollywood but life has a different plan for her.

    ReplyDelete
  168. FEMA Public Assistance The events of recent weeks on the Moscow-Washington axis have highlighted an at times contradictory attitude of the Biden administration which, even if it is part of a still decidedly aggressive inclination towards Russia, at least suggests the existence of a certain degree of conflict over strategic orientations within the American government apparatus FEMA Public Assistance.

    ReplyDelete
  169. Chehre Movie Review - A thriller that is based on a courtroom drama and the events which occur in the court. Less Action, More Drama! Worth Watching!

    ReplyDelete
  170. Thalaivii Movie - A biopic on Jayalalithaa - the first woman Chief Minister of Tamil Nadu. Kangana Ranaut and Arvind Swami play lead roles.

    ReplyDelete
  171. Bhoot Police Movie - A rare horror movie which also is a comedy. A story of lazy Tantriks who actually encounter a ghost.

    ReplyDelete
  172. Shiddhat Movie - A crazy love story that no one has ever heard of and it has beautiful songs with a lovely shade of romance.

    ReplyDelete
  173. Sardar Udham Singh is a movie based on a biopic set in the period from the Jallianwala Bagh massacre of 1919 to 1940.

    ReplyDelete
  174. Hum Do Hamare Do is a light family comedy movie which is based on the adoption of parents. Watch it for the amazing performance of the actors.

    ReplyDelete
  175. Attractive, post. I just stumbled upon your weblog and wanted to say that I have liked browsing your blog posts. After all, I will surely subscribe to your feed, and I hope you will write again soon! dark0de market url

    ReplyDelete

  176. Sooryavanshi features Akshay Kumar as a police officer to avert terrorist strikes and Katrina Kaif is the female lead of this movie.

    ReplyDelete
  177. Dhamaka Movie - A risky notion that makes you feel jittery, Kartik Aaryan in a thriller movie that is neither sensational nor aggressive.

    ReplyDelete
  178. Following the success of Bunty Aur Babli in 2005, Bunty Aur Babli 2 focuses on when thefts happen with their logo everywhere.

    ReplyDelete
  179. Chandigarh Kare Aashiqui is a lighthearted romantic story about a taboo issue that is difficult to digest.

    ReplyDelete

  180. Goji Cream Recensione - Goji Cream è la migliore crema per l'anti-invecchiamento. Rimuoverà tutte le rughe e saturerà la pelle con sostanze nutritive

    ReplyDelete
  181. Atrangi Re - A twisted love triangle where a girl in love in married to someone else though suffering from mental illness and trauma.

    ReplyDelete

  182. 83 Movie - A movie based on Kapil Dev's Biopic and focussed on the World Cup 1983 where the performance of Indian team was at its best.

    ReplyDelete
  183. <a href="https://www.expatriates.com/scripts/users/my_ads.epl
    >36 Farmhouse</a> - A movie based on the lockdown time full with intrigue, murder, hilarity and plenty more - a rebound journey of Subhash Ghai.

    ReplyDelete
  184. <a href="https://freead1.net/ad/3442348/36-farmhouse-2022-actors-story-and-review.html
    >36 Farmhouse</a> - A movie based on the lockdown time full with intrigue, murder, hilarity and plenty more - a rebound journey of Subhash Ghai.

    ReplyDelete
  185. Attack Movie - A movie based on a true incident and the story of the movie revolves around the locating militants hiding in Kashmir.

    ReplyDelete
  186. Looop Lapeta Movie is a thriller movie which has fiction, mythology, romance, and history to keep you run in a loop.

    ReplyDelete
  187. Badhaai Do Movie - A fascinating story that engages the audience, with a strong storyline peppered with humour and punchlines.

    ReplyDelete

  188. Nice post thanks for sharing amazing blog post, about hair problemsBest Drinking water supplier Company in Uk .

    ReplyDelete